This is the first and most crucial step when approaching a new project. What is the story or message? What's the best way to tell it? Who is the audience? We put the concept through a rigorous process which includes vetting it through all stages of production.
The script is finalized and broken down to coordinate with the schedules of the cast, crew, locations, equipment and a whole bunch of things. There's a lot of moving parts involved in planning for production. Everything is carefully planned out and organized.
Once a script is finalized the visual depiction of the script is storyboarded to get a closer picture of how the shots will be framed. The cinematographer or Director of Photography is responsible for visualizing the scenes.
The camera is carefully chosen by the Cinematographer. It's like a paint brush and the artist uses it to create a visual portrait. There is a lot of buzz about certain cameras and brands but when it comes down to it, a talented DP will choose the right tools for the project.
With enough planning a little elbow grease and a miracle we complete production on schedule. Audio is just as important as Video, not to mention set design, wardrobe, make up, and a whole host of considerations. A "cinematic" look requires a lot, not to mention the performance. Everything that we do is there to aid in the performance of the actors and telling the story.
It all comes together with the edit. Editing is not about fx it's about the simplicity, timing, and continuity. The software only matters for collaborators. The viewer only cares about what they're watching.
Visual Edit and color
Once a visual edit is done, coloring is a creative step to also add to the story. Color is used to set mood and evoke emotion.
audio mixing, sound design, music composition
Audio is an important factor from day one and gets perfected and touched up during these final stages. That includes dialogue, ambient sound, foley, and ADR.
Music is critical in mood and pacing. It's carefully selected and placed in our projects. We work with the best composers and musicians to get a score that immerses you in the film.